At Upspark our goal is to help Toronto startups do better. We help their technology teams grow and scale, avoiding the many common pitfalls that lie in their path. Many of those pitfalls are born in the communication between the senior leadership and the development team. Translating mission statements and business objectives into development tasks […]

The importance of having a clear, inspirational mission statement has been amply demonstrated. Employee engagement is higher, customer interactions are smoother, and business success comes easier. It’s important, even for a fledgling startup, to be very clear on what it is they do, and why that matters. But not all of us are inspirational writers, […]